If you have a Facebook Group for your fans, you can now “Sell Something” to them now. So you can create a post and then and a link to the sales page. Of course you can do this today in a regular post, but this new one is designed specifically to accomplish this task. For now, I only see it in select Groups of which I am a member and not even any of my Facebook Pages, so it means its just rolling out.
Here’s what you will see once you enter your Group.
Once you click on “Sell Something” the box will expand to reveal:
Then once filled in, it will look like this:
I’ll update this page once I have it in a Group where I can actually post something for sale :-).
Facebook is always launching new ways to target your audience when making a post. The most recent is that they now added the “Select Targeting” feature when creating a post.
Once you place your cursor in the Create Post box, you will notice a compass rose appear to the right of the Location icon. As indicated by the blue arrow below.
Once you’ve created your post, first hover over the compass rose icon to see the message below explaining the usage of the function. You will also see “Select Targeting” dropdown arrow appear as well.
Once you click on the compass rose icon, you will see all the targeting options that are available to you:
Post End Date
If you decide to Target by Gender, just choose Gender and then you will have options appear for Male or Female. You will also be advised the number of people you are targeting based on the subset of the number of Likes you have. This will help you to figure out the likely reach of your post.
I’ve included examples of some of the other options here for you.
Target By Location allows you to choose a country, Region or State or a City.
Targeting By Age allows you to chose the age range that you wish to target.
Post End Date let’s you add a date and time to end your post. This is helpful if you have a timely offer that will expire. It helps to show scarcity as well.
So there you have it, a whole new way to target your post to ensure that only the customers you want will see it, thus improving your engagement.
Have you tried out this new feature? What do you think? Please leave a comment below.
If you’ve not been using Facebook Advertising to get your message out about your business then you are not utilizing one of the best advertising/marketing tools that exists in the marketplace today.
In my TBEX Talk in Cancun, Mexico in September, I shared how you can get started for as little as $5/day. As a followup to the talk, I’ve created a series of FREE Facebook videos about setting up a Facebook Ad campaign from start to finish.
I learned this technique from Amy Porterfield; listening to her webinars as well as reading a bunch of Facebook forums and Web pages. Then I tried it, then tried it again and again, with good results as I combine it with other interests for the fans I’m looking for.
The key is to first use this search term in the Facebook search box (Graph Search): “Pages liked by people who like <insert the name of the name of the Facebook page here>”.
So how do you find the page you want to target? Well, it depends on what you want to do, so here goes:
Start with your own page as this will tell you what pages your own community members also Like. This is big as you will see that they usually like pages that are similar to yours; typically your competitors. Its interesting as this helps you to also figure out what services to offer your users. Once you’ve figured out a page to target do the following:
Determine the type of ad you want to run; I chose a Page Like Ad
Choose the page for which you want to run the Ad
Choose an image for your Ad
Choose a headline for your Ad
Choose a Call To Action text
Scroll down to the Create Your Audience Section
Choose your Location, Age and Gender you wish to target; these are the most powerful metrics of the Facebook Ad platform
Under the Precise Interest field type in the name of the Facebook page you are targeting. Not all pages will show up as Facebook has not indexed all the pages just yet. So if the page you want is not shown as you type it in, then just try another page. The page name will show under the Precise Interest section of this dropdown.
Now you can add other interests to further tailor your audience.
Under the Bidding and Pricing Section, choose Optimize per clicks, manually bid for clicks and then choose your Pricing. use CPC and not CPM, so you actually pay per click, not per impression.
Review and then Place Your Order. Facebook will then advise when the order is approved and it starts running.
There you are done; you’ve targeted your first Facebook pages using a Facebook ad.
Here’s a video to help you:
You can see my results so far of my current campaign.
Have you used this functionality before? What have your results been like?